LeaseCar’s £408K Uplift: A Full-Funnel SEO and CRO Success Story

A projected revenue uplift of £408,000 over 8 months, exceeding the initial target by 118%.

Client: Lease Car
Sectors: Car Leasing
Website: Leasecar.uk
Services: CRO, SEO

Background

LeaseCar.uk is a leading UK vehicle leasing website operating in a highly competitive market, where rising paid media costs have increased pressure on marketing budgets.

Challenge

LeaseCar.uk needed to increase website leads while reducing reliance on expensive paid campaigns. The challenge was to optimise both top-of-funnel and bottom-of-funnel strategies to boost efficiency and maximise ROI. 

Key challenges included:

  • Declining organic search traffic and a 54% drop in enquiry form leads
  • High bounce rates and low mobile conversion rates (below 1%)
  • User confusion around leasing options and navigation issues
  • Lack of trust in the brand and leasing process clarity

Approach

We implemented an integrated SEO and CRO strategy to improve visibility and increase lead conversions:

  • Technical SEO: Addressed site performance, structure, and organic ranking factors.
  • Content Strategy: Developed audience-driven content to enhance engagement and search visibility.
  • Digital PR: Boosted brand awareness through strategic media outreach.
  • Conversion Rate Optimisation (CRO): Improved the enquiry form and user experience to increase conversion rates.

To gain deeper insights, we analysed hundreds of hours of customer service calls, revealing key motivations and pain points. Customers prioritised price and service quality but needed clearer guidance on the leasing process. These insights shaped our optimisation strategy, focusing on building trust and enhancing user experience.

We also conducted SEO competitor research and backlink analysis, identifying opportunities to strengthen LeaseCar.uk’s online presence. Using these insights, we executed PR campaigns targeting automotive and national media to increase engagement and brand credibility.

Key project results

+£408k

projected revenue uplift over 8 months

+118%

revenue target exceeded

+45%

increase in SEO traffic (last 3 months)

"Working with Fresh Egg on this optimisation project has been transformative for LeaseCar.uk. The improvements to qualified traffic, our enquiry form, and user journey have significantly increased engagement and conversion rates. Surpassing our revenue targets by over 100% is a testament to the impact of an integrated SEO and CRO approach and data-driven experimentation. The results have enhanced customer experience and reinforced our position as a market leader in vehicle leasing."

Tim Alcock, Sales and Marketing Director

Tim Alcock, Sales and Marketing Director

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Summary

By integrating technical SEO, audience-driven content, digital PR, and CRO, we delivered a full-funnel strategy that optimised LeaseCar.uk's marketing spend and maximised lead generation. The improvements have driven record-breaking sales, enabling LeaseCar.uk to expand its team with three new sales staff.

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