Measurement Planning & Strategy
To many people, measurement is what you do after you’ve done everything else - but starting work without a measurement strategy is like orienteering without a map; pure guesswork.
Keeping you on the right path
Help is at hand. We’ll help you find the way with an in-depth process leading to the creation of a bespoke measurement plan and strategy that's right for your business.
The process of developing a measurement strategy is to translate your business objectives into metrics and dimensions you can measure. It provides a framework for customised configuration of your analytics and serves as an essential reference point in your digital marketing strategy, and often for your business as a whole. So, it's pretty important to get right.
Our measurement strategy process includes:
Stakeholder interviews are used to gain a deep and rich understanding of your business objectives and the role your website plays in meeting them - for marketing and beyond.
A collaborative measurement strategy workshop that uses the results of the stakeholder interviews as the starting point to define what you need to actually measure.
Mapping and gap analysis of all the digital KPIs and data points that are needed to be in place, as defined and agreed from our workshop.
FREE Measurement Plan & Guide
Download our FREE template and step by step guide to creating your own website measurement plan – a vital framework to help you track the performance of your website against the business objectives that really matter.
Our measurement plan template is an easy to follow spreadsheet and is our tried and tested method for creating an integrated strategy for your website. The accompanying guide takes you through the process of completing the measurement plan from start to finish - from concept to workshop and implementation, it's all in there.