Effective planning for web measurement
Help is at hand. We’ll help you find the way with an in-depth process leading to the creation of a bespoke measurement plan and strategy that is right for your business.
The process of developing a measurement plan is to translate your business objectives into data points - metrics and dimensions you can measure. It provides a framework for customised configuration of your analytics and serves as an essential reference point in your digital marketing strategy, and often for your business as a whole. In short, it's pretty important to get it right.
While a measurement plan mainly focuses on your website, there are lots of additional data points to be considered. Mapping out all the digital touchpoints along the customer journey provides the starting point for your data strategy before defining the vision – is it the single customer view your business aspires to or best in class personalisation?
Identifying and unifying data sources, analysing big data sets, effective data visualisation and automation then bring your data strategy to life - and we are here to support you every step of the way.
Who we've helped
We've helped countless businesses to see the real value of their marketing with measurement planning and data strategy.
Our measurement planning process includes:
Data strategy - the bigger picture
There is no one-size-fits-all data strategy, which is why we tailor it to your business. We'll start by consulting with you to understand your company's aspirations and capabilities, and to establish its current level of data maturity.
From there, we go where the journey takes us - mapping out the customer journey and its touchpoints, defining your audiences and their individual needs and pain points to uncover the insight to help define data vision and the milestones that will get you there.
FREE measurement plan & guide
Download our FREE template and step by step guide to creating your own website measurement plan – a vital framework to help you track the performance of your website against the business objectives that really matter.
Our measurement plan template is an easy to follow spreadsheet and is our tried and tested method for creating an integrated strategy for your website. The accompanying guide takes you through the process of completing the measurement plan from start to finish - from concept to workshop and implementation, it's all in there.