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Our latest blog articles

  • Chatting With Your Analytics Data Is Now a Thing - Make Sure It's Telling the Truth
    Julian Erbsloeh

    Julian Erbsloeh

    23 Jul 2025

  • Behind the Cookie Banner: Using GA4 Consent Data to Understand Trust
    Sam Dunkley

    Sam Dunkley

    15 Jul 2025

  • How to Create a Measurement Plan and Why You Really Need One (2025 Update)
    Julian Erbsloeh

    Julian Erbsloeh

    26 Jun 2025

  • Media Mix Modelling (MMM): How It Drives Smarter Investment Decisions and Growth
    Duncan Heath

    Duncan Heath

    11 Jun 2025

  • How to Create a Robust GA4 Data Model (and Why This Really Matters)
    Julian Erbsloeh

    Julian Erbsloeh

    9 Jun 2025

  • Welcome Myles Humphrey, Our Fab New Head of CRO
    Emma Couling

    Emma Couling

    4 Jun 2025

  • Brewing Up Something Special at Fresh Egg: A Masterclass with Small Batch Coffee Roasters
    Philippa Barnard

    Philippa Barnard

    28 May 2025

  • Fresh Egg Shortlisted in the 2025 Experimentation Elite Awards
    Lee Colbran

    Lee Colbran

    20 May 2025

  • GA4 Annotations in 2025 — Everything You Need to Know
    Alex Pereira

    Alex Pereira

    20 May 2025

  • Welcome Tom Light, our fab new Head of SEO
    Emma Couling

    Emma Couling

    19 May 2025