Articles by Tom Light

AI is changing search. Learn how to shift from keyword targeting to GEO prompts, and why visibility now depends on being referenced, not just ranked.

AI search is here. Learn how GEO, AI Overviews and LLM tools like ChatGPT reshape visibility, and the steps to make your website citation-ready with Fresh Egg.

The next iteration of Google's helpful content algorithm has now arrived, and it may have a knock-on effect on marketing and SEO teams. While Google previously said this update would focus more on lesser-known content creators with direct experience, they now confirm this was not included in the Sep

In this blog, I share knowing the signs of SEO success and what to look for and finding hidden value in other methods that you can use to report positive traction with your SEO efforts.

If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you've heard, seen or read people talking about the importance of content hubs.