Paid search

Our consultative approach to paid search means you up your game – not just your bid.


Delivering value through experience

With over 25 years’ experience in one of the fastest moving environments in digital marketing, we’re here to help you stay ahead of the curve. Working with Fresh Egg ensures your paid search performs – again and again.

Our approach to PPC is highly consultative. At Fresh Egg, we believe in sharing the value of our experience and for most businesses that value is in deep performance analysis, strategic guidance, operational optimisation and forecasting, not adjusting bids, budgets and ads. 

Our expert consultants have years of experience in the operational and strategic delivery of paid search. From account performance audits and architecture set-ups to successful shopping campaigns, remarketing and display integrations - we’ve seen and successfully done it all.

Starting with an operational review, our consultants will dig into every nook and cranny of your PPC to uncover performance barriers and discover growth opportunities. We’ll then help you implement the optimal management solution to maximise your chances of PPC success.

Whether you’re looking to have an agency manage all your PPC activity or you’d like to take some control in-house, our PPC services have been carefully crafted to ensure that everything we do adds value to your PPC plans.

“We wanted to hire a few grads to join our in-house paid search team as PPC associates but we didn’t have the time to train them ourselves. Fresh Egg delivered an intensive four-day training course in our office to upskill our new recruits in the fundamentals of PPC. We now have a team of fully functioning executives with a great grounding in paid search. It was reassuring to have someone so knowledgeable training the team and saving us of time and effort in getting them up to speed ourselves. We were impressed with the delivery and the way they brought the sessions to life with real examples.”

Sheila Puertollano, head of PPC at GVC Group

The consultative approach

Can tangible value really be gained from simple recommendations? If it could then everyone would be doing the same thing.

At Fresh Egg, we believe that your paid search strategy should be as unique as your business. That’s why when partnering with us, you team-up with an expert consultant. We’re with you for the long game.

Our consultants will spend time really understanding your paid search environment, uncovering the barriers to success and identifying opportunities. Whatever your model, whether agency or in-house, our services are carefully crafted to drive measurable success.

Building and managing an in-house paid search team

Bespoke consultancy for in-house managed paid search

PPC in-housing support

Choosing and working with a third-party PPC agency

A suite of specialist services to make your agency-managed paid search more effective

Agency selection support