Google Ad Grants optimisation for Rainbow Trust
We helped Rainbow Trust get the most from their Google Ad Grants funding and overcome their digital marketing challenges.
Rainbow Trust, a charity that supports the families of children with life-threatening illnesses, approached Fresh Egg when it was looking for an agency to partner with on its AdWords account rebuild.
When Google changed the way it monitored accounts in receipt of Google Ad Grants, the charity saw its traffic and income drop. Fresh Egg delivered a series of training days, where the charity's team learned to undertake the work required to improve their results themselves.
We analysed how the charity had Google Analytics set up, and Rainbow Trust's in-house web developers were able to take our clear, actionable insights and put them into practice.
The ultimate guide to using Google Ad Grants
Get our FREE guide to maximise the performance of your Google Ad Grants activity, improve your understanding of Google’s paid search and upgrade your skillset.