Building an in-house paid search team

If you are currently managing your PPC in-house, or have aspirations to do so, then our consultants will be able to help.

The tools, knowledge and support to help you achieve more.

We’ve helped many businesses to build in-house capability and know exactly what it takes to get the best out of your internal operations.

From recruitment of staff through to auditing and optimisation of on-going operations, our services have been designed to help you maintain control as you drive for improvements in performance.

Paid search audit

Our specialists will take an in-depth look into your PPC account to uncover performance opportunities that might be passing you by. We’ll also review how well your paid search activity adheres to best practice and governance.

Business casing and planning

As part of building your capability we will help you to pull the business case elements together – from cost/benefit analysis and requirements gathering to transition planning and onboarding of the team.

Recruitment and training

Our recruitment support services provide the expertise needed to vet the suitability of candidates. We’re there to support you from start to finish, from role development to sourcing and placing the right people. We can then help with onboarding and provide ongoing training and support.

Operational optimisation

Effectiveness is key to high-performing paid search. With robust management processes in place, the risk of spending mishaps and mismanagement is minimised and your time is freed up to focus on optimisation.

Interim management

Whether you are transitioning in-house, or experiencing a resource shortfall, our team can step in and manage your PPC for you until you’re ready to take back control.

Strategic planning

Strategic thinking and planning can really open up account opportunities. Our involvement can help your team focus on the management actions while we do some heavy lifting with the planning.

Team outreach

In-house teams are more at risk of isolation and stagnation. They don’t always have as much access to external ideas and innovation as agency staff. But that shouldn’t mean that they miss out. At Fresh Egg we recognise that sometimes the best support we can give you is to listen and advise. Giving your teams access to experienced peers keeps them focused, current in their knowledge and helps to inspire confidence.

Our other Paid Search services

Paid search consultancy

Paid search consultancy services delivered and managed by Fresh Egg

Learn more

Choosing and working with a third-party PPC agency

A suite of specialist services to make your agency-managed paid search more effective

Learn more

Google Grants strategy and support

Make the most out of the fantastic Google Grants opportunity

Learn more