Technical SEO services

You might have superb content and marketing but, if your site is beset with technical flaws that hinder search engines, your SEO performance will suffer.

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Whether it's project support, consultancy or hands-on management, our skilled and long-established technical team can help support you with a wide range of technical SEO challenges.

We can help you with the following technical SEO challenges

Website indexation issues

Slow page speed

Users sent to incorrect language pages

Issues with mobile performance

Multiple errors reported in Google Search Console

Sudden drop in organic traffic

We'll support you to improve your website performance

Whether it's project support, consultancy or hands-on management, we can help you with a wide range of technical SEO challenges.

If you have a project to complete but lack the resource to get it done, we can help. We have conducted audits for organisations of all sizes and in different sectors, and we regularly provide technical SEO support for website rebuilds.

Our SEO team blends technical and marketing expertise, so is ideally placed to support your in-house team if you need an objective second opinion and outside perspective.

We can take on elements of your SEO activity to free your team to focus in other areas, including regular technical analysis and working with development teams to action changes.

We can help you with website performance issues

Comprehensive technical SEO audits

Technical SEO provides the foundation on which your site's performance can realise its potential.

Investing your resource into content and marketing might seem like the obvious starting point, but having a sound technical base is hugely important to SEO. Getting the fundamentals right removes blockers that inhibit how well your content performs in search engines and, in extreme cases, could prevent it from appearing entirely.

Technical SEO is the bridge between marketing and development and is a specialism in its own right. Marketers lack the coding knowledge, and developers are often unfamiliar with search engine specifics. We are adept at working with both to ensure that our client's websites are easy for search engines to crawl and analyse.

Our technical SEO audits are delivered with clearly defined prioritised actions and support for in-house and development teams to implement the required changes.

Headshot of Fresh Egg's Head of search, content and data services

We aim to make our audit documents comprehensive without being overwhelming. Our focus is on identifying issues that have a commercial impact, rather than just ticking boxes.

Recommendations are prioritised to help our clients integrate them with existing development roadmaps and we're happy to work with developers to ensure they have all the information they need.

Mark Chalcraft, Head of Search and data services

We provide technical SEO support for...

New website builds

Launching a brand new website can solve many marketing problems, but is also one of the greatest risks to SEO performance. We've helped many organisations through this process - from day one of the project right through to launch - and ensured they took their traffic with them when they migrated to a new website.

Targeting global markets

Successful international SEO is a mix of content and technical configuration. From designing a strategy tailored to target markets, and adapting content to the needs of customers in each, to ensuring search engines understand your site and drive visitors to the right place, it's one of the more complex SEO disciplines.

JavaScript and single-page applications

Web technologies are developing at a rapid pace, with interactive functionality powered by JavaScript frameworks now commonplace. However, some JavaScript techniques cause major problems even for Google, which prevent them finding and indexing your content. We can work with your developers to avoid or overcome these issues.

Structure and linking

The structure of your website, its navigation and its internal linking, impact on how search engines percieve your content. Good content can be undervalued if it is difficult to reach. Duplicate content issues can spiral out of control without careful management. Our technical specialists can help you maximise the value of your content.

Optimising search engine results

While much of SEO focuses on influencing Google to improve visibility, it's important not to forget the influence that good SEO has on the people using the search engine. How your website is displayed on the search result can win or lose traffic. We can help you identify what resonates with your target audiences and how to capitalise.

Loading speeds

A faster loading website results in better user engagement and increases conversion rates. In contrast, pages that load slowly are unlikely to rank as well in Google. The causes vary significantly from site-to-site - from server hardware to image sizes - and often requires a collaborative effort to resolve. We can show you how Google perceives your website and help ensure that SEO best practices are implemented.

Mobile SEO

It's no longer enough to tick the "responsive website" box and move on. A mobile-first philosophy is a must for most B2C brands - not only is mobile the first touch-point for most consumers, it's often the only one. Google has taken this step, meaning that a brand that is not mobile-first is unlikely to be first to anything, whether that's frameworks such as Accelerated Mobile Pages (AMP) or technology that supports visual storytelling.

eCommerce

Retail websites present unique technical SEO challenges. They tend to be large and contain lots of similar pages for filtering and sorting products - great for users but, often, a headache for search engines. Hi-resolution imagery and multi-media content is also more prevalent. At the same time, there are opportunities to gain more from Google through its rich search features and Image Search that can be easily overlooked.

Voice search

Optimising for voice search is one of the hottest topics in SEO currently. While it's true that there are opportunities for brands, cutting through the hype can be difficult. We can help you identify the commercial reality of how voice search will impact your brand and what you should be focused on.

Frequently asked questions about technical SEO

Q. Why is technical SEO important?

    A. Every website is unique and every customer has unique needs, so we take a bespoke approach to SEO. This gives us the experience to tackle anything from complex projects involving new technologies to back-to-basics optimisation. The correct implementation of technical SEO tactics can significantly increase organic visibility and an increase in traffic from search engines.

    Q. What is a technical SEO audit?

    A. A technical SEO audit provides a thorough overview of all areas of weakness that will prevent a website from maximising its organic search potential. An SEO audit determines all areas that need to be improved.

    Q. What are typical technical SEO activities?

      A. There is a vast spectrum of elements that fall within the technical SEO with some being more complex than others. Typical activities include checking broken links, missing (or duplicate) page titles and meta descriptions, utilising schema, optimising site speed and so on.

      Q. What are the key benefits of undertaking technical SEO activity?

      A. The primary benefit is to ensure a website is performing optimally. Technical SEO is not just about satisfying Google or Bing; many optimised elements are essential for real users. An optimised website means there is less chance for a user journey to break down.

      Q. What are the key benefits of technical SEO work?

        A. The correct implementation of technical SEO tactics can significantly increase organic visibility and increase traffic from search engines.

        Q. What does technical SEO mean?

          A. Search engine optimisation consists of many factors, such as content, onsite technical optimisation, or building an off-site presence. The term' Technical SEO' is an umbrella for a wide range of different elements including, site speed, internal linking, broken links, page titles and meta descriptions. Optimising all of these elements provides a more robust platform for a website to improve visibility, increase awareness and inbound traffic. 

          Q. What is the definition of technical SEO?

          A. Technical SEO is a framework to improve website visibility in search engines and refers to the optimisation to enhance its crawl and indexation.

          Q. How long does it take to undertake a technical SEO audit?

          A. The larger and more complex the website, the longer it takes to complete an audit. Running software to understand where issues exist is not the time-consuming element. The time comes from determining the extent of the problems, then putting a prioritised plan together that an organisation can use to implement the changes.

          Let us help you with the technical health of your website