SEO strategy
Our audience-led approach to SEO strategy provides you with direction to improve your SEO visibility, with clear recommendations to guide you.
The steps you need to succeed
We deliver actionable recommendations, prioritised by expected impact.
Creating something special takes hard work and we recognise that each business is different. We use a flexible framework to develop an SEO strategy that works for each individual client and is tailored to their audience's needs.
- A Fresh Egg SEO strategy starts with a workshop where we draw on your knowledge of your customers. We identify and prioritise your audience segments and complete empathy mapping for those audiences.
- We go further than traditional keyword research by putting this data into context. What are the underlying needs of your audiences? How does their search behaviour relate to the different stages of the customer journey? By answering these questions, we show you how your website can be discoverable throughout those journeys and how its content can provide the most useful solution.
- How well is your website currently performing in search? We dive into your data to find meaningful insights that highlight strengths and weaknesses, as well as relevant trends in your marketplace.
- Does you content have an impact on potential customers or is it leading them to click the 'back' button? Our research findings provide valuable context to our content analysis, which identifies gaps and improvements that will take your website to the next level.
- Your website may have technical issues that prevent search engines making the best of your content. We will find out and help you prioritise and implement the fixes. Our team is experienced in working with developers to ensure the latest web technologies are used in ways that do not hinder search engines.
Companies that trust us
Over two decades, we've created successful SEO strategies for a long list of clients from a wide range of verticals. Here's a selection of our most recent work.
Fresh Egg provided us with incredibly detailed audits, strategies and actionable plans for implementation which have led to a marked improvement in visibility and, more importantly, consistency of content, message and brand.
Chris Windebank, digital director, global marketing at Bacardi
How we work
We work with you to ensure the strategy is aligned with your own marketing plans and is realistic - taking into account your resources and any known blockers you may have. With experience of working alongside clients of different sizes and stages of development, we can be flexible to suit your needs.
- Working with and supporting your in-house teams. We act as a partner to your marketing team, combining our expertise with yours - giving you access to a strategic sounding board and deep technical SEO experience
- Collaborating with other agencies and partners. Executing your strategy can often be dependent on a third party, such as a development agency or platform provider. We take a collaborative approach to ensure your partners have the information they need and you have the reassurance that everything is on track.
- Direct execution of the strategy. If you lack the resources or expertise to move forwards, we can help. We work transparently and flexibly to deliver a return on your investment.
The team at Fresh Egg are like an extension of our team. We don't consider them to be a supplier. They are the people that we turn to whenever we need help.
Kate Ridley, senior marketing manager at Kinleigh Folkard & Hayward
Watch how we undertake audience based research
Course summary:
This training course will give you a framework to complete comprehensive keyword research to identify how users are searching in Google across different stages of the customer journey.
The first step to growing organic SEO performance is thoroughly understanding how your audience is searching. During this course, you’ll learn how to create content which meets users’ search intent and develop a content strategy that will help grow your website’s organic visibility.
What attendees will learn:
- How to perform keyword research for different audience groups
- How to use tools to quickly build big query lists based on user needs
- The four needs that trigger a user to start searching in Google and how to adapt your content for each need
- How to think about the user behind the query and what this means for content creation
- How to complete content gap analysis to identify if your content matches users are searching
Watch an excerpt from one of the training modules: