Training:
Introduction
to User Testing
This high intensity online training course will provide all attendees with an overview of user research with a deep dive into running your own user testing projects.
Introduction to User Testing
Next course: 21st May - Cost: £199 (inc. VAT) per person
Training conducted by:
Dinah Alam: Head of Conversion Services | Luke Hay: Head of User Research
Course duration:
2hr 15min
Course summary
This high-intensity online training course will provide all attendees with an overview of user research with a deep dive into running your own user testing projects.
The session is ideal for anyone looking to bring user-centred validation techniques to a design process or anyone who wants to learn about this incredibly powerful qualitative research technique for other areas of digital marketing.
It will be run in two parts with a short break between them and finish with a valuable Q&A session.
The level will suit those with no prior experience; at the end of the session, you’ll be familiar with different types of user testing, choosing the right method, how to go about setting up, running and analysing your own tests.
What attendees will learn:
- User research techniques and why they are useful
- What user testing is, where it can support your digital processes
- Types of user testing and choosing the right method
- The practicalities of running your own tests
- Running a user testing interview
- Analysing results
- Open Q&A
Who should attend this course:
Our fast-paced, yet comprehensive course has been designed to give attendees the opportunity to gain a practical understanding of user testing techniques.
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What our delegates say...
See our guide on how to choose the right User Testing method
Use our simple FREE guide to determine what type of User Testing your organisation should be undertaking.