86% Property Conversions: KFH’s High-Performance Web Rebuild

See how KFH achieved 86% more conversions and 462% crawl improvement with a headless Umbraco rebuild and CRO strategy.

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Client: Kinleigh Folkard & Hayward
Sector: Real Estate
Website: KFH.co.uk
Services: Web Development, UX Design, Content Design, SEO, Analytics and Data

Key results

+462%

increase in page crawl

+86%

uplift in property conversion rate

+28%

increase in mobile viewing leads

Background

KFH is one of London’s most prominent property brands, with a high-traffic website supporting 60+ branches. As a long-term Fresh Egg client, they challenged us to evolve their digital presence and unlock performance from their platform.

The existing site was functional but built on legacy tech, with increasing CRO and SEO limitations, and growing user expectations.

Challenge

KFH needed a complete website transformation to:

  • Modernise a decade-old codebase and visual identity
  • Unlock CRO and SEO performance through faster page speeds and flexible layouts
  • Enhance mobile usability and conversion
  • Introduce personalisation capabilities
  • Allow marketing teams to self-serve, test, and scale content quickly.

And all without disrupting the day-to-day operations of one of the UK’s busiest estate agency networks.

Approach

We rebuilt KFH’s website using a headless Umbraco CMS, delivering content via a modern, React-powered front end. The design was stripped back and rebuilt from scratch with CRO and mobile experience at its core.

Our approach included:

  • Custom component-based templates for flexible content
  • Personalised call tracking per marketing channel
  • Advanced property search with filters and geolocation
  • Continuous CRO testing with modular design variations
  • Integrated analytics for improved UX insight and SEO visibility

"Our website rebuild has been truly transformative. It’s stunningly fast, far easier to manage, and most importantly, it performs. Fresh Egg took the time to understand our audience and internal pressures, delivering a platform that supports our teams and drives results. They nailed it."

Stacey Kirby, Marketing Director, KFH

Stacey Kirby, Marketing Director, KFH

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Summary

By redesigning and rebuilding kfh.co.uk from the ground up, Fresh Egg enabled one of London’s top property brands to:

  • Improve mobile performance and cross-device conversion
  • Enhance content flexibility for marketing teams
  • Dramatically improve SEO crawlability
  • Introduce personalisation at scale
  • Lay the foundations for intelligent, adaptive optimisation through CRO

KFH now benefits from a digital platform that evolves with its users, and continues to outperform the competition.

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