Digital Impact

Our award-winning SEO measurement tool, which measures the impact of on-site SEO and other digital activity and calculates ROI, so we can tell you what activity is having the biggest impact.

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What is Digital Impact?

At the heart of Digital Impact is the open-source package CausalImpact, developed by Google for estimating causal effects in time-series data. It seamlessly integrates with the Google Analytics and Google Search Console APIs, as well as manual data uploads, to create a range of measurement opportunities.

Digital Impact works by analysing a response (the activity you're measuring) and control series of data points, such as clicks or conversions, then constructing a Bayesian structural time-series model which is used to predict what would have happened if the activity hadn't taken place. 

For example, if you want to know whether your site migration is a success, Digital Impact can compare post-migration performance with forecast performance based on pre-migration data to give you an accurate picture of its impact.

We use Digital Impact to measure a range of digital activities, including the impact of:

  • Changing page titles has on organic sessions
  • Site migration on visibility
  • Structured data on CTRs from Google
  • Enhancing on- and off-site content on sessions
  • TV and offline advertising on brand search volumes
  • Page speed optimisation on user engagement
  • Adding and removing content from a page
See how Digital Impact can help measure the impact of on-site SEO

Book a free demo of our award-winning Digital Impact tool