Digital Impact

Our award-winning SEO measurement tool, which measures the impact of on-site SEO and other digital activity and calculates ROI, so we can tell you what activity is having the biggest impact.


What is Digital Impact?

At the heart of Digital Impact is the open-source package CausalImpact, developed by Google for estimating causal effects in time-series data. It seamlessly integrates with the Google Analytics and Google Search Console APIs, as well as manual data uploads, to create a range of measurement opportunities.

Digital Impact works by analysing a response (the activity you're measuring) and control series of data points, such as clicks or conversions, then constructing a Bayesian structural time-series model which is used to predict what would have happened if the activity hadn't taken place. 

For example, if you want to know whether your site migration is a success, Digital Impact can compare post-migration performance with forecast performance based on pre-migration data to give you an accurate picture of its impact.

We use Digital Impact to measure a range of digital activities, including the impact of:

  • Changing page titles has on organic sessions
  • Site migration on visibility
  • Structured data on CTRs from Google
  • Enhancing on- and off-site content on sessions
  • TV and offline advertising on brand search volumes
  • Page speed optimisation on user engagement
  • Adding and removing content from a page
See how Digital Impact can help measure the impact of on-site SEO

Book a free demo of our award-winning Digital Impact tool