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Boost conversionsLevel-up your websiteFresh Egg culture
Fresh Egg named finalists at the Experimentation Elite Awards 2026
We're delighted to share that Fresh Egg has been shortlisted for two awards at the Experimentation Elite Awards 2026, one of the industry's most respected pieces of recognition a team can receive for conversion rate optimisation and experimentation.
Jake Lambert
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Fresh Egg culture
What Codegarden 2026 tells us about the future of digital platforms
Every year, Codegarden provides a useful snapshot of where the Umbraco community is heading. The technology evolves. New capabilities emerge. Roadmaps take shape. What remains remarkably consistent is the community itself.
Ash Hitchcock
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Do more with data
The Trouble With Letting GA4 Watch Your Data For You
GA4 will tell you a metric moved. It won't tell you why — and sometimes it tells you the wrong story entirely.
Zac Nash
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Do more with data
Your GA4 data isn't ready for AI. Here's how to change that
Why context and data quality, not the AI itself, determine whether "chat with your data" tools actually work
Zac Nash
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Do more with data
Teach your ad platform what actually makes you money
Why "more conversions" rarely means "more value", and what to do about it
Zac Nash
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Do more with data
Find out which channels are actually earning their budget
What Marketing Mix Modelling can tell you that last-click attribution can't
Zac Nash
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Increase trafficImprove user experiences
how does google treat hidden content
Tom Light
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Boost conversionsImprove user experiences
You Don't Have a Traffic Problem. You Have a Performance Problem
More traffic won't fix poor conversion rates. Discover why CRO is the key to improving performance, reducing wasted ad spend, and unlocking sustainable digital growth.
Stephen Courtney
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Level-up your website
Kentico Xperience 13 End-of-Life: Why Planning Ahead Matters
Kentico Xperience 13 reaches end-of-life in December 2026. Learn the strategic options, risks, and opportunities businesses should consider now.
Rich Green
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Fresh Egg culture
Welcome Andy Fellingham, our fab new Commercial Director
Read our interview with our brilliant new Commercial Director, Andy Fellingham. We asked Andy about his career, vision for the role, and his favourite way to eat an egg.
Emma Couling
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Level-up your website
Umbraco 13 End-of-Life: Why Planning Now Protects Your Digital Performance
Don't just upgrade, improve. Discover how moving from Umbraco 13 can unlock better performance, faster iteration, and measurable business impact.
Rich Green
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Blog
Win 12 Months of CRO Support for Your Charity — Completely Free
Webtrends Optimize is offering one charity 12 months' free access to its CRO platform. Optimise your website, improve user journeys, and increase donations. Apply by 5 June 2026.
Lee Colbran
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