Fresh Egg is shortlisted in the 2024 Experimentation Elite awards!

We are thrilled to announce that our work with Ageas in achieving a £2.6m uplift has been shortlisted in the 'Campaign - Finance' category in the forthcoming Experimentation Elite Awards in June.

Experimentation Awards

Conversion Services Director Tim Richards expressed his delight at being shortlisted for the award, which received a high number of high-quality entries. He noted that it is a testament to the achievements of our team over the past year.

Headshot of Tim Richards

This was a great project to be involved with. As a team we’re delighted to have made such an impact and produce such an outstanding result with a single test.

Tim Richards, Conversion Services Director 

The single A/B experiment, which resulted in the substantial uplift figures, followed an initial discovery and analysis phase of the Ageas quote and buy journey. 

A night out ahead

Fingers crossed, it will be a winning night out for the team on June 12.

There were multiple positive impacts on income for the insurer as a result of the experiment, including:

  • +3% increase in add-on sales
  • +£2.6m annual incremental revenue
  • +3% increase in conversion to sale

Take a look at the full list of award nominations for the Experimentation Elite awards.


£2.6m uplift for Ageas

We helped Ageas drive +£2.6m annual incremental revenue through a single A/B experiment.

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