Fresh Egg is shortlisted in the 2024 Experimentation Elite awards!
- Published
- 28 May 2024
- Read time
- 2 min read
Read about our nomination in the Experimentation Elite 2024 awards for our work delivering a £2.6m uplift for insurer Ageas.
A night out ahead
Fingers crossed, it will be a winning night out for the team on June 12.
There were multiple positive impacts on income for the insurer as a result of the experiment, including:
+3% increase in add-on sales
+£2.6m annual incremental revenue
+3% increase in conversion to sale
Take a look at the full list of award nominations for the Experimentation Elite awards.
£2.6m uplift for Ageas
We helped Ageas drive +£2.6m annual incremental revenue through a single A/B experiment.


