We understand that many brands are making huge investments in digital marketing transformation and ongoing activity. Our role is to ensure that there is a clear strategy for this that maximises the investment in order to deliver against your required business objectives.
Why use our digital strategists?
Our expertise in digital marketing strategy includes the following:
- Business objectives – we validate our clients business objectives to ensure they are measurable, achievable and realistic to drive business success
- People and process – ensuring organisations have people and processes aligned appropriately
- Product propositions – helping clients position their products for competitive advantage in an extremely competitive digital marketplace
- Tech and data – confirming the correct platforms and proper use of systems in the acceleration of operational excellence, uncovering missed opportunities are in place
- Channel mix – optimising your channel mix for priority audiences, enabling sustainable profitable growth
How we deliver strategy and consultancy
Applying the relevant elements of the widely recognised SOSTAC* model, the methodology helps solve problems, whilst driving efficiency and a higher level of digital awareness for our clients. Our strategy work typically includes:
- Fact-finding workshops
- Stakeholder interviews
- Rationalising key opportunities and threats
Adding layers of learning
- Quantitative/Qualitative research
- Competitor analysis
- Market analysis
- Reviewing audience segments and prioritising
- Developing needs-based personas
Confirming the strategic direction
- Setting realistic goals and objectives
- Translating strategy into measurable actions
- Prioritising tactics and actions, using scoring matrices
- Understanding of whether discipline specific discovery/issue finding is required
- Creation and delivery of the Roadmap and Measurement Framework
- Follow-up keep-in-touch and coaching
The benefits of working with us
Our experienced digital strategists help organisations with:
- Identifying the most important marketing issues and opportunities across the entire user journey
- Supporting organisations that do not have in-house resource, skills or experience
- Analysing and identifying skills shortages and training requirements
- Validating goals in-line with business objectives
- Setting SMART objectives where they may be missing, allowing better focus on achievement
- Provide experience from a range of different industries to help businesses think in a different way
- Support for teams overwhelmed with the amount of work required – prioritising and scoring of tactics
- Helping clients identify where activity silos exist and where efficiencies can be made
- Offering an unbiased opinion that can be useful to resolve internal conflict and challenges
- Introducing processes, tools and ways of working that can help drive efficiency and performance
Companies that trust us with their digital strategy
Why Fresh Egg for digital strategy?
We help our clients solve problems by first unpicking their challenges
“Fresh Egg were able to daisy chain data sources of their own and those from agencies they worked with. And when you are a sophisticated digital operator like Fresh Egg has been in this project, you know it’s all about the data and how you use the data.”
Diarmaid Crean, deputy director digital at Public Health England
“Fresh Egg uses an excellent strategy framework, the value of which was clearly demonstrated when it was applied to a recent user journey mapping project. It enabled us to better identify and understand our pain points and opportunities. Fresh Egg also provides a great sounding board for our ideas, as well as contributing both innovative and challenging thinking whenever we work together.”
Curtis Watts, senior customer experience manager at Open University
“Fresh Egg’s research, and ongoing strategic thinking, has given us vital insight about our customers. This helped us deliver a much better user experience in 2018 and will continue to add value in to 2019 and beyond.”
Anna Macleod, director of marketing and innovation at Kinleigh Folkard & Hayward
Learn how we create digital marketing strategies
Delivered in three phases, we provide organisations with an actionable audience-led digital strategy to accelerate marketing performance.
Immersing fully within the organisation's team and following an audience-led approach, we work with our clients to provide an actionable digital marketing strategy to accelerate marketing performance.
Our digital marketing strategists
At Fresh Egg we have a team of highly experienced digital marketing strategists. Each of them brings years of experience within digital marketing roles, gained from working with brands across a variety of industries to understand and tackle their specific challenges.
Nate has over 17 years of digital experience at various companies and agencies including Ask.com, BeatThatQuote and 4mat. Joining Fresh Egg in 2012, initially to head up our paid media division, Nate is now a strategy director, and is highly skilled in building integrated cross-channel strategies and has detailed specialist knowledge of the retail market.
David graduated with a degree in behavioural science and his passion is understanding what drives customer engagement. He joined the team at Fresh Egg in 2012, as a senior social media strategist and was quickly promoted to head up our content and social division, responsible for both on and off-site content strategy. Now customer experience director, David oversees our CX process and client projects.
Duncan joined Fresh Egg in 2009 as an SEO engineer. Duncan is a conference speaker, author, trainer and consultant on the subjects of UX and conversion rate optimisation. Duncan has helped establish and grow optimisation programmes for a number of brands and was also behind the development of CRO and personalisation services at Fresh Egg.
Our strategy work has been recognised by us winning several awards:
Drum Search Awards – Best public sector campaign
DMA Awards – Best use of search (Silver)
Wirehive 100 Awards – Best use of data, analytics and insight; Consumer Site of the Year
BIMA Awards – Data and performance (Conscience category)
Digital in a Downturn is a must-read white paper for marketers facing the challenge of the COVID recession.
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Check out a selection of our white papers, webinars and practical guides.
Public health digital engagement seminar
On Wednesday 7 March 2018, Fresh Egg hosted a joint seminar with Mindwave titled "The future of public health and third sector digital engagement" where we lifted the lid on the methodology and approach of a groundbreaking project we have delivered for the NHS.
Tell us about your digital challenges