Paid search consultancy

Whether paid search is a new venture or you’re looking to reinvigorate your current activity, our consultants can set you on the path to success.

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Paid search that’s driven by experience

We love consulting and experience is most valuable when shared.

We take the very best learnings from our work across many different brands, sectors and accounts and leverage our industry relationships to help you realise the power of the possible in paid search.

Whether we’re working from your office or ours, you will benefit from a team of inquisitive, analytical experts who excel at solving problems creatively, efficiently and effectively. We’ll look at the whole picture, helping you realise success by applying our experience to your PPC challenges.

PPC strategy and planning

Fail to plan, plan to fail. Setting a strategy and keeping on top of tactics can be a burden, especially when there are other things to focus on. An outsider’s perspective can shed light on things that your own team might not see. Our consultants will work on your strategy from the ground-up, offering the guidance and planning you need to take your PPC to the next level.

PPC account auditing

Two heads are better than one and a second set of eyes looking over your account can really help. We delve deep into your paid search activity, giving you an unbiased audit of your set-up and activity. This can provide third-party validation of existing in-house or outsourced activity - or help set an entirely new direction. We’ll speak to you to understand what you really want to achieve from your paid search so we can assess your set-up in context and make recommendations in line with your goals.

PPC forecasting

Is it worth the risk if you’re unsure of the outcome? Analysing the potential impact of activity is incredibly important. Insightful forecasting will uncover the golden areas of opportunity in different courses of action and enable your budget to be spent wisely.

Measurement and reporting

Capturing and understanding the right data at the right points will help you make smarter decisions. We can set you up with automated reporting, from direct account reports to real-time dashboards, so you have the right knowledge at your fingertips. Say goodbye to slow and tedious data manipulation.

Troubleshooting

Problems need solutions. Sometimes all you need is a helping hand to work through a particular problem. We love challenges and will bring some creative thinking to the table, so you end up with the best possible outcomes. We’re always happy to roll up our sleeves and get really stuck in.

Team interim support

Do you have a shortfall in resource? Or need to scale-up resource to manage a new project? Or perhaps it’s holiday season and you need some temporary cover. Our team are ready to step in and help.

Paid search training

How’s your team’s paid search skill-set looking? Do they need training up? Whether It’s to cover the basics or train your people to expert level, we’re here to deliver the right training for you. Our training packages offer you the flexibility to choose what’s right for your team. What’s more, we’ll come to you – so you’ll learn from the comfort of your own office.

Ad and landing page testing

How’s that quality score looking? By leveraging our customer experience and CRO expertise, we can recommend new landing page formats that will increase conversion performance while also being more relevant. Our approach to ad copy creation and account structure boosts ad relevance, further improving quality score.

Operations optimisation

Streamlined operations can make the world of difference to your paid search performance. Our consultants will analyse how you do things, find the improvement points and implement processes to smooth out the bumps. This will help you refocus on optimisation, so you can maximise performance gains and ensure that your PPC is working at its hardest for your business.

Our paid search services

Building and managing an in-house paid search team

Bespoke consultancy for in-house managed paid search

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Choosing and working with a third-party PPC agency

A suite of specialist services to make your agency-managed paid search more effective

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Google Grants strategy and support

Make the most out of the fantastic Google Grants opportunity

Find out more