We're proud to have worked with and supported a number of charities with their digital marketing strategies and activities. We know your marketing budgets are often restricted, therefore we are happy to offer charity clients a preferential rate.
Charities we have helped
Support for charities with common digital challenges
What our charity clients have to say about us
Watch this video, featuring Kate Phelps from Rainbow Trust and learn how we helped them with getting the most from their Google Grants funding and supported them with other digital marketing challenges.
We undertook a piece of work to analyse how our Google Analytics was set up. I was blown away by the approach Fresh Egg took and the detailed recommendations that came out of it were really clear and actionable. One of the great things about Fresh Egg is they don't just specialise in one thing, so you have access to a huge amount of knowledge across their teams - from PPC to conversion optimisation, to creative and analytical teams - which means you can come to them with any problem.Kate Phelps, digital marketing manager at Rainbow Trust
Ways we help and support UK charities
From audience discovery work to digital strategy support, consultancy and training, we have 20 years' experience in helping organisations of all sizes.
Our extensive digital marketing services can help your charity make an impact on its marketing objectives and really grow the digital marketing expertise of your teams. Here's just a few ways in which we can support your organisation.
Our audience research work is award-winning. We helped the NHS understand more about online behaviours, so they could launch a digital health service that saw success from day one. And we've helped charities understand a lot more about their audiences, combining the best qualitative and quantitative data sources.
Google Ad Grants and paid advertising
We've helped a number of charities to review and optimise the use of their Google Grants budgets, plus advise charities on how to build effective paid advertising strategies. By understanding more about how paid advertising works with your other channels, we can provide the advice on how you can use it to get an even greater return.
Our SEO strategies are built using a combination of our audience-centric approach and our strong technical SEO history. We focus on exploring the intent behind searches your audiences are making, so we can make recommendations around the right content for your website to match this. And we ensure your site is technically brilliant, whether that's for day-to-day use or a full website migration.
Donation funnel optimisation
We understand that for charities the need to ensure there are easy, clear and optimal paths to donation has never been more important. That's why we use the latest in conversion optimisation techniques, to help you drive that critical engagement from existing and new givers.
Google Analytics auditing and training
Google Analytics can provide charities with a wealth of critical information around how their website is performing. However, not only does your tracking need to be set-up correctly, but you also need to have the individuals within your organisation with the skills to use it. We can help with both.
We understand the budgetary pressures that charities are under, especially when it comes to unlocking funds for digital marketing activity. That's why we are happy to work in a consultative way with you - collaborating with your teams and upskiling them so that they can focus on implementing the right activity, at the right time.
With over 19 years' experience in recruiting and retaining the best digital marketing talent, we are well placed to help with your needs. Our recruitment services can build you a brilliant digital team - whether that's finding you a permanent hire or helping you with your processes and interviewing.
Our work with charitiesView All Work
We captured user needs and created actionable personas and User Experience recommendations with immediate actions for the National Literacy Trust.
Our recommended user-research-based optimisation of the healthcare charity’s website increased online donations by 61%.
Our audience research for a UK charity helped them drive measurable engagement across digital marketing channels.
Our Google Analytics consultancy helped the children’s charity extract maximum value from their Google Ad Grant.
Our three-year digital marketing strategy gave the UK charity a raft of insights to better engage with donors.
We personalised and optimised the student application process on the UK university's website and increased new applications by 55%.
Our critical user research for the UK charity saved time and money on the scoping of a new website.
Recruiting into digital roles can often be difficult, time consuming and hard to navigate. We recently had a requirement to find a candidate to join our marketing team with a remit to drive our paid search activity. Fresh Egg provided support from helping to scope the required roles through to assisting with interviews to allow us to assess the technical competency of candidates. The recent successful work to help build out our own in-house digital capability has been vital.Chris Howroyd, director at SH:24
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