Financial services and insurance

We have vast experience working with UK and global financial services and insurance businesses. Find out how we drive significant incremental gains for our clients.

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View some of our work in the sector

  • 29% sales increase for Agria

    Through our transformation of the Agria Pet Insurance web estate with an Umbraco web build, we impacted a 29% increase in sales.

    Find out how

  • £2.6m uplift for Ageas

    We helped Ageas drive +£2.6m annual incremental revenue through a single A/B experiment.

    Find out how

  • $2.5m uplift for Aardy.com

    Through our 'Performance Guarantee' offering, we helped drive a huge +$2.5m annual incremental revenue for Aardy in one test, exceeding the target by +173%.

    Find out how

  • Generation of valuable member insights

    We carried out an audience research project with existing customers, which provided critical insights for Vitality to further increase member engagement.

    Find out how

  • 70% site speed improvement with Headless WordPress

    We rebuilt the asset-based lender's website on a headless Content Management System (CMS) and improved site speed by 70%

    Find out how

  • Successful six website migration

    We upheld search visibility for the financial services provider when integrating six websites into one.

    Find out how

Ways we help

Optimise Data

We help businesses in the sector optimise critical data. From an initial audit providing intel on data gaps to ongoing support across the data collection and reporting cycle, we will provide you with insight to drive more business.

Optimise Data
Design Experiences

Whether through a project or as an extension of your internal team, we use research, experimentation, and design to significantly impact your business by creating excellent user experiences that deliver substantial revenue increases.

Design Experiences
Optimise Performance

Our performance experts assist in-house teams with ongoing projects, devise audience research solutions, and implement experimentation programmes to improve performance, adding millions in revenue and delivering substantial ROI.

Optimise Performance
Audience Insights

Our award-winning approach to audience and user research enables us to provide vital, crucial user insight. We use qualitative research techniques and quantitative data analysis to learn more about users' needs, behaviours, and experiences around your business and others within your space.

Audience Insights
Insurance Unleashed

Increase online revenue

Get our performance optimisation guide for insurance companies and discover four ways to improve website performance, including how we gained a £2.6m uplift for Ageas.

Download Insurance Unleashed

What our clients say...

Watch Adam Taylor, web manager for John Lewis Finance, talk about how we helped them with a complex website migration project that maintained visibility and revenue levels throughout the migration period.

We wanted to get a better understanding of some of our core audience group's experience of our services, so asked Fresh Egg to help us do this. The research they carried out and resulting recommendations allowed us to focus activity on building out content and marketing activities designed to better engage our audiences. Fresh Egg also assisted us in updating our marketing roadmap with prioritised tactics designed to address any pain points and amplify our existing good experiences. The impact of this work has led to an increase in acquisition of key customers, which ultimately drives an increase in enquiries.

Yvonne Balfour, CMO, Ultimate Finance

Yvonne Balfour, CMO, Ultimate Finance

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