Insurance Unleashed

The performance optimisation guide for insurance companies

In this guide, we have identified key optimisation strategies for the insurance industry to prepare your website for success in the digital landscape.

  1. How the theory and experimentation around clarity of benefits can increase add-on take up
  2. Price Comparison Websites Vs Direct: How a change in behaviour impacts your optimisation strategy
  3. How social signals can increase user trust and conversion
  4. How clarity can not only steer Consumer Duty but also increase conversion rate

The guide includes examples of our work, including a £2.6m uplift for Ageas.

Insurance unleashed

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