Financial services and insurance

We have vast experience working with UK and global financial services and insurance businesses. Find out more about some of the companies we've helped over the past 22 years.

Companies we have helped

Support for common digital challenges

  1. We support our clients with enhancing their knowledge of digital. We do this by gaining a thorough understanding of the challenges and working alongside the in-house team to empower, improve processes and results.
  2. We assist in-house teams with ongoing projects, devise audience research solutions, and implement experimentation programmes to improve performance and deliver ROI.
  3. Our award-winning and 'best in class' approach to audience and user research has seen us provide vital information for our clients. We use qualitative research techniques and quantitative data analysis to understand more about the needs, behaviours and experiences of users around your business and others within your space. We then help develop the best solutions to engage them, using a trusted method of prioritisation and planning.
  4. We support our clients with one-off projects to prevent roadmap blockers, from complex SEO migration to understanding audience behaviours or building a user-friendly REACT front-end; our experts are available to support your project backlog.
  5. We help businesses find the right candidates. Our extensive network of digital professionals and expertise allows us to provide the best candidates, saving valuable time in the recruitment process.
  6. We can help with specialist training and give your team members access to experienced peers keeping them focused and current in their knowledge.
Insurance Unleashed

Download Insurance Unleashed

The performance optimisation guide for insurance companies details four ways to improve website performance and examples of our work, including a £2.6m uplift for Ageas.

What our clients say...

Watch Adam Taylor, web manager for John Lewis Finance, talk about how we helped them with a complex website migration project that maintained visibility and revenue levels throughout the migration period.

When you’re going through a complex project it’s important to have the partners that can provide the expertise and the hand-holding. More than anything else, Fresh Egg were always at the end of the phone when we had a problem. And that was really, really useful for us. I couldn’t have asked for more of them through this project.

Adam Taylor, Website Manager at John Lewis Finance

Do you need help with a digital challenge?

Ways we can help

From technical auditing work to digital marketing strategy; and consultancy to training, we have 20 years' experience in helping businesses.

Analytics and data services

Arguably, the most important (and often most neglected) area of digital marketing is related to what you need to measure and how you will do that. Our data strategy work sees us collaborating with clients to ensure data is accurate, understand what can be measured. We work to introduce specific analytics activities, including measurement plans, dashboard creation and ongoing analytical analysis.

Analytics and data services

Audience and user research

Our audience research work is award-winning. We helped the NHS understand more about online behaviours, so they could launch a digital health service that saw success from day one. And we've helped charities understand a lot more about their audiences, combining the best qualitative and quantitative data sources.

Our approach to audience research

Conversion optimisation

Optimising the conversion journey is critical - whether that's improving application rates or increasing quotes from customers. We use the latest in conversion optimisation techniques to help you drive that critical engagement from existing and new users.

Our conversion services

Design and UX

We have a strong heritage in website design and work with clients with wireframing, photography and digital assets to complete website redesigns. Our team are user-focused and ensure that UX best practice is at the heart of everything we do.

Our approach to design

In-housing and upskilling teams

We support our clients to grow, improve and enhance their digital teams. We'll help you answer questions such as whether to rely on digital agencies or bring everything in-house? Or what sorts of activities should be in-housed? Or how do we manage digital and people performance?

See our In-housing services

Digital strategy

Often, businesses are so focused on 'getting things done' that they often neglect to check that the current activity aligns with the digital marketing strategy. For some of our clients, creating a robust digital strategy is a task that requires independent and expert support. That's why we are happy to work in a consultative way with you - collaborating with your teams and upskilling them so that they can focus on implementing the appropriate activity at the right time.

More about digital strategy


With over 21 years of experience recruiting and retaining the best digital marketing talent, we are qualified to help with your recruitment needs. Our recruitment services can help you build a brilliant digital team - whether that's finding you a permanent hire, helping you with your recruitment processes and interviewing or providing short-term contract help outside IR35.

More about our recruitment services

SEO Strategy

We build SEO strategies using a combination of our audience-centric approach and our 21 years of technical SEO knowledge. We focus on exploring the intent behind searches your audiences are making, so we can make recommendations around the right content for your website to match this. And we ensure your site is technically brilliant, whether that's for day-to-day use or complex website migration.

Learn about our SEO services

View some of our work

We wanted to get a better understanding of some of our core audience group's experience of our services, so asked Fresh Egg to help us do this. The research they carried out and resulting recommendations allowed us to focus activity on building out content and marketing activities designed to better engage our audiences. Fresh Egg also assisted us in updating our marketing roadmap with prioritised tactics designed to address any pain points and amplify our existing good experiences. The impact of this work has led to an increase in acquisition of key customers, which ultimately drives an increase in enquiries.

Yvonne Balfour, CMO, Ultimate Finance


Talk to us about your digital challenges

Tell us your needs and we'll be in touch