Optimise Data
We help businesses in the sector optimise critical data. From an initial audit providing intel on data gaps to ongoing support across the data collection and reporting cycle, we will provide you with insight to drive more business.
Financial services and insurance
We have vast experience working with UK and global financial services and insurance businesses. Find out how we drive significant incremental gains for our clients.
Companies we have helped
View some of our work in the sector
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£2.6m uplift for Ageas
We helped Ageas drive +£2.6m annual incremental revenue through a single A/B experiment.
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$2.5m uplift for Aardy.com
Through our 'Performance Guarantee' offering, we helped drive a huge +$2.5m annual incremental revenue for Aardy in one test, exceeding the target by +173%.
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Generation of valuable member insights
We carried out an audience research project with existing customers, which provided critical insights for Vitality to further increase member engagement.
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70% site speed improvement with Headless WordPress
We rebuilt the asset-based lender's website on a headless Content Management System (CMS) and improved site speed by 70%
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Successful six website migration
We upheld search visibility for the financial services provider when integrating six websites into one.
Ways we help
Design Experiences
Whether through a project or as an extension of your internal team, we use research, experimentation, and design to significantly impact your business by creating excellent user experiences that deliver substantial revenue increases.
Optimise Performance
Our performance experts assist in-house teams with ongoing projects, devise audience research solutions, and implement experimentation programmes to improve performance, adding millions in revenue and delivering substantial ROI.
Audience Insights
Our award-winning approach to audience and user research enables us to provide vital, crucial user insight. We use qualitative research techniques and quantitative data analysis to learn more about users' needs, behaviours, and experiences around your business and others within your space.
Increase online revenue
Get our performance optimisation guide for insurance companies and discover four ways to improve website performance, including how we gained a £2.6m uplift for Ageas.
What our clients say...
Watch Adam Taylor, web manager for John Lewis Finance, talk about how we helped them with a complex website migration project that maintained visibility and revenue levels throughout the migration period.
We wanted to get a better understanding of some of our core audience group's experience of our services, so asked Fresh Egg to help us do this. The research they carried out and resulting recommendations allowed us to focus activity on building out content and marketing activities designed to better engage our audiences. Fresh Egg also assisted us in updating our marketing roadmap with prioritised tactics designed to address any pain points and amplify our existing good experiences. The impact of this work has led to an increase in acquisition of key customers, which ultimately drives an increase in enquiries.
Yvonne Balfour, CMO, Ultimate Finance
We will optimise performance
Helpful resources
How to Conduct Effective Heuristic Reviews
How to sell insurance to irrational customers
Website optimisation for insurance companies
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Talk to us about your digital challenges
Tell us your needs and we'll be in touch