CRO smoothes the path to conversion for your visitors. Improving navigation, updating calls to action and optimising the design while taking the customer journey that proceeded it into account.

Basically making it as easy as possible for the user to flow effortlessly through your site and onto conversion.

Our five-step test & learn framework looks beyond typical conversion rate and makes your website work smarter to turn more of your visitors into customers.

We understand how users interact with your site and look for opportunities to improve the process, measuring against average order value, per visit value and per visit profit as well as conversion rate for a deeper ROI.

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How CRO transforms the customer journey

Our approach to CRO

What do we test?

So many factors can interrupt the path to conversion: navigation, design, positioning and content of copy, unclear calls-to-action. We interrogate analytics data and use a range of online tools to answer these questions, before carrying out A/B testing on solutions.

Our testing methodology

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Fresh Egg is a Developer Certified 3-Star Solutions and Platform Certified Partner of Optimizely. the world’s leading customer experience optimisation platform. This enables us to deliver the best level of website optimisation with the highest degree of expertise, using industry leading tools for maximum insight and success. 

More about Optimizely

Web personalisation tools 

Web personalisation tools are the engine room of CRO - where the testing happens. With so many tools on the market, choosing the right one for your business can be confusing. We've done the hard work for you and compared the best on the market in a handy comparison guide. Because we're nice like that. 


We have been really impressed with the quality and thoroughness of Fresh Egg’s initial discovery and insights work and many of the tests that have subsequently been carried out have produced results that have surpassed expectations. The professionalism demonstrated delivering performance improvements, the responsiveness to our concerns and the positive attitude towards providing proactive solutions has made the experience of working with Fresh Egg a resoundingly positive one.

Jane Newens, Head of Customer Experience, The Open University

Our affiliations


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Learn how we report success

Analytics & insight