Understanding Your Audience in the Digital World: Vivid Sydney 2015 Presentation Slides

Written by Sarah Furbank - 12 Jun 2015

On Friday 5 June 2015, Fresh Egg Australia’s very own technical SEO director delivered his talk to a sold-out crowd as part of the Vivid Sydney festival.

Mike’s talk – Understanding Your Audience in the Digital World – was all about helping businesses get to grips with their audience. It taught attendees how to better understand their websites’ audiences, and how to engage with them effectively once you know who they are.

Reaching the right audience with the right messages makes it possible to improve engagement and conversion across your website, and ultimately boost your business’ bottom line.

Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:

  • How to identify your customer and audience groups
  • What your customer and audience groups search for at different stages of their buying journey and why
  • Where and how they search – Which digital marketplaces, social platforms and devices do they use?

If you attended the sold-out presentation and are looking for a recap, then look no further! You can find Mike’s presentation slides below.


Of his Vivid Sydney presenting experience, Mike says:

“What an amazing opportunity to be a part of the Vivid Ideas programme for 2015! Thanks to Vivid Sydney, Fresh Egg and Hub Australia for the chance to be involved. I thoroughly enjoyed sharing my thoughts on digital, search and audience targeting. But most of all, I urge you, as digital marketers, to understand your audience in great detail, so you are able to target the right content to the right people at the right time.”


The presentation was well-received by the attendees – check out a brief selection of some of the tweets from the session below. 

If you missed the presentation but would like to know more, get in touch with us . You can arrange a bespoke session to be presented to your whole team or office, or simply let us answer any questions you have.