Digital strategy

Our regular views and insights on Digital strategy

How to design the perfect Customer Experience using COM-B

27 Aug 2021

David Somerville

Written by
David Somerville

Why customer experience journey mapping needs ‘big data’ to succeed

8 Apr 2021

David Somerville

Written by
David Somerville

How we help a business review its digital marketing activity

12 Mar 2021

Nate Wood

Written by
Nate Wood

Stop listening to your customers at the expense of your brand experience (BX)

25 Jan 2021

Duncan Heath

Written by
Duncan Heath

Using nudge theory to achieve a competitive advantage with your UX

29 Jun 2018

David Somerville

Written by
David Somerville

Why website personalisation is so important: the value it can offer your customers and your business.

28 Jun 2018

Duncan Heath

Written by
Duncan Heath

A question of ethics - how our marketing must allow consumers to shape their own environment and empower choice.

15 Mar 2018

David Somerville

Written by
David Somerville

Look EAST - Using a Behavioural Insights framework to improve customer experience

13 Feb 2018

David Somerville

Written by
David Somerville

The big data problem - what's the point?

17 Nov 2017

Written by
Intern