Culture | 3 MIN READ
We caught up with David Stubbs, who joined our Analytics and Data team as Analytics Engineer. We asked David about his career, vision for the role, and what colleagues and clients can expect.
Firstly, welcome David. Tell us a bit about your career to date and how you arrived as Analytics Engineer at Fresh Egg.
I started off selling complex insurance via telesales. Through working with small-scale B2B agencies and exciting startups in the eCom space, I've worked through many marketing, data and technology challenges. Having recently moved to Worthing, I saw this role, and (now), luckily, Fresh Egg is the next step in solving more complex data challenges. So, I've definitely found my path through trial and error.
What made you choose Fresh Egg as the next step in your career path?
I was looking for ways to become part of a community in Worthing by finding local work while also looking to specialise in data engineering from my marketing and data background. And then Fresh Egg posted a job not long after my search, and I had to apply as an Analytics Engineer!
With AI and new technology such as Google Analytics 4 coming into play, data teams are needed more than ever to enable companies to gather, sort and analyse their business.
David Stubbs, Analytics Engineer
How has the world of analytics changed as a specialism during the last year?
With AI and new technology such as Google Analytics 4 coming into play, data teams are needed more than ever to enable companies to gather, sort and analyse their business. That said, the focus on privacy will keep making analytics interesting.
Other than Google Analytics, what is your go-to tool?
Python, all day. Connecting to APIs, working with data frames and manipulating an MP4 transcription into a blog post with one click of a button makes the world so cool.
What do you consider to be some of the most significant client challenges with data?
Probably infrastructure at this point. GA4 is coming, and to realise its potential, some serious engineering work must be done to enable better data-driven decisions.
How do you stay on top of changes in the ever-changing world of analytics and data?
Twitter. Besides Elon Musk and several fake crypto giveaways, I use LinkedIn and Twitter to keep updated with new changes or issues.
Adobe Analytics or Google Analytics 4 and why?
Google Analytics 4. Why? Because underneath its raw data lies an incredible amount of power and opportunity for everyone looking to improve their business with their own data (and external!).
How do you see AI making a difference in data analytics in the future?
Writing SQL queries easily and turning natural language insight requests into robust dashboards with a margin of error approximations. That said, the origin of workings and false positives will be the swamp monster for any AI analyst.
How do you see analytics and data progressing in the future? What are you excited about?
With the above being said, I am excited about AI and the need for more data ingestion and cleaning. Dry as it is, it gives data professionals a minefield and constant work in figuring out how we shape AI in the future because it is here to stay and needs help to be the best for mankind.
What can our clients look forward to with you taking the reins on your first project?
I'll bring an honest, friendly and logical approach to solving data challenges that stop them in their tracks or keep them up at night!
What are you looking forward to most about working at Fresh Egg?
Learning from the masters in their niche and becoming a better all-round analyst.
If you could only use one website (or app), which would you choose?
Limewire.com - back before I knew McAfee wasn't everything the label suggested.
What do your friends and family think you do for a job?
They think I magically make tables appear.
What's your go-to hobby out of work?
Football 7 a side if I've got a team!
Finally, (the most important question) What is your favourite way to eat an egg?
Spanish style, with garlic and chilli and smoked paprika. Runny yolks. Obvs.