Meet India, our wonderful new Web Analyst

I’ve always loved numbers, and I’ve always been interested in human behaviour (my degree is in Criminology and Psychology!) - analytics ties these two things together, and that’s what drew me to it. When I first came out of uni, I thought I wanted to be an accountant – I only lasted nine months! I found it too repetitive and dull. I then moved to a smaller Brighton agency to work in analytics and have worked in this field ever since!

Working in other agencies in Brighton, I heard Fresh Egg’s name around a lot.

Everyone had always had good things to say – when I was approached about an analyst role here, it was perfect timing.

In my opinion, it's someone who cares about data accuracy and constantly questions the brief. Often I think people asking for data don't always know what information they're looking for or what story they want to tell, and a good analyst can help shape this for them!

There is so much free and helpful material online to give you a good foundation. Google Analytics Academy is a great place to start, and there are certifications you can attain.

I'd recommend looking at Simo Ahava's blog (it's excellent), and Measureschool also has some helpful material!

I follow a lot of blogs and some Facebook groups. I find that Facebook groups are a handy place to find out about new tools or new releases in the tools we use.

Without question, Google Data Studio - 100%. I love building dashboards and getting data into a valid, usable, digestible format for users.

Image copyright: Google

Instagram definitely, I’m an addict. I’m massively into the gym and fitness, so I spend a lot of time looking at fitness related content!

I think the release of GA4 will be massive for the industry. I’ve not used it a huge amount yet, but I think it has some excellent capabilities that will change the way analytics works.

Currently classic, but I'm sure that might change once I become more familiar with GA4!

As I've said previously, I think GA4 will change how we look at data. We can already gain insight about users, how they came to a site, how they interact, and what they bought from a site. In 10 years, who knows what else we'll be able to do!

The opportunity to learn from experts! Everyone is so helpful and knowledgeable. I’ve learnt so much already in just a few weeks.

My dad is an analyst too (albeit in a different sector), so he completely gets it – it must run in the family.

My friends know I work in marketing, I don't think they get the data part. One of them described it as 'coding'!

This answer is where I really out myself. I don't! I've never eaten an egg in my life. Something about them really creeps me out!