Donation page optimisation

With growth in the charity sector struggling to resume post-pandemic, online donation optimisation is an essential strategy for any charitable organisation.

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According to the leading market research company IBISWorld, UK charities lost 40% of their income during lockdowns. As a result, the Charity Commission reports that half of UK charities have had to use digital technology better.

We can help you eliminate the pain points in the online donor journey, enhance the ‘warm glow’ moments and optimise the conversion rate on your donation page.

We will help you

Improve donor interactions

Before users get to your donation page, they have to be guided through Google search results pages or the campaign-led paths to your website. Our SEO experts and user researchers can ensure this journey is as smooth and speedy as possible.

Increase donation frequency

Clearing your donation page of distractions and offering a clear set of donation prompts can help make giving easy and emotionally satisfying. Our UX designers and CRO experts can help you gauge the impact of varying page designs.

Drive long-term donations

Impact reporting, thank you messages and judicious campaign updates can help transform one-off donors into recurring donors. Our digital strategists and content experts can show you how to optimise the donor relationship online.

Charity donation case study

  • Six-figure donation increase for RSPCA

    Our work increased the number and size of donations the RSPCA's website generated. At the same time, our coaching enabled them to bring experimentation in-house within a year.

    Find out how

  • 21% increase in memberships

    Our improved content design for the UK charity’s membership page, based on user research, increased member sign-ups.

    Find out how

  • Critical audience journey understanding

    Our audience research for The Health Foundation helped them drive measurable engagement across their primary digital marketing channels.

    Find out how

  • User research informs website redesign

    Our critical user research for the UK charity saved time and money on scoping a new website.

    Find out how

Donation funnel optimisation helps...

Enhance brand trust

Once a donor is confident their money is going to a good cause, they are more likely to keep on giving. Get help presenting your case.

Cut operational costs

Getting the most out of your donation platform requires a knowledge of software features and payment methods. Tap our expertise.

Donation page optimisation in four steps

GE-Graphic-Our-4-Step-Process

View our guide to donation funnel optimisation
Donation platform comparison

Download our donation platform comparison guide

There are a wide range of platforms on the fundraising market, each of which offers its own set of  technical features at a different price. We chose seven platforms to review.  We spoke to the specialists, trialled the tools and did the user research. The pros and cons of each platform are specified in the guide.

Download FREE guide

Optimisation elements

  1. We conduct one-on-one interviews and tests with your donors. The findings generate insights into what motivates them to give.

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