Welcome Charlotte, our Brilliant New User Research & CRO Strategist

My career started with a degree in Biochemistry, which led to me working in a laboratory at a big pharma company. I soon moved into more process-improvement-focused roles, eventually becoming an accredited senior auditor. The role often involved a mix of planning, data analysis, conducting interviews, running workshops and presenting to stakeholders (note the similarities with User Research!).

I loved auditing but wanted to utilise my skills in a creative and people-focused way for a more varied and fast-paced industry.

Enter User Research. Last year I took some time out to study full-time for a UX Design diploma and move into the world of Digital - best decision I’ve made in a long time!

I wanted the opportunity to join a company with values that matched my own. The company ethos, the lovely people I spoke to throughout the recruitment process and the exciting variety of clients across different sectors made Fresh Egg the place to be.

Essentially, I think you need a relentless curiosity about humans and the world around us. That and the ability to stay calm and composed when things don’t go how you’d imagined after hours of meticulous planning! 

Again, humans. The way people do things and why is fascinating.

Get yourself out there! Join online groups go to meet-ups and events. Everyone I’ve met who works in user research or user experience has been passionate about what they do and genuinely keen to share their invaluable knowledge.

Simple, it allows us to make informed decisions on CRO strategy based on wants and needs from real users.

Dice. Possibly a bit of a biased answer, but I’m a big gig-goer, and the Dice app completely changed the game. It shows almost all of the gigs in your area, allows you to join a ‘waitlist’ for sold out tickets, allows people to trade gig tickets at face value (no more touts!), and gives personalised recommendations based on the music you’ve been listening to. They definitely know their audience. They’re not sponsoring this answer, I promise :).

Being relatively new to the industry, this is one I’m still working on - I’m just constantly on Medium reading articles. I’ve also been to some local UX events (there are monthly meet-ups in Brighton), which are excellent.

I am going rogue with an old school one – Post-it notes, physical or electronic. Essential!

Spotify! Wire it into my brain.

Being able to make a tangible difference. Contributing to a wide variety of projects. Working alongside such a great bunch!

My friends have a pretty good idea because I haven’t stopped talking about it for the last few months, but my family would probably go with something vague like “she watches how people use the internet and then figures out how to make it better”.

I don’t eat eggs, but I do make a smashing (😉) tofu scramble!