Search is all about answering consumer intent. Paid search (PPC) is a shortcut to results and puts your brand in front of the right audience, with the right message, at the right time in their journey.
The value of our experience is yours to share – let us do the hard work for you.
Our innovative and refreshing approach to paid search puts your customer journey at its core. We manage hyper-targeted, flexible and high performing campaigns across Google and Bing. Or you can make use of our consultancy model to equip your in-house teams with the skills and support needed to manage your own campaigns.
All of this from a Google Premier Partner with a long history in search.
How paid search transforms the customer journey
Using keyword and market research to craft compelling search ads that immediately increase site visibility and answer intent to drive action.
Research & consideration
Reaching customers by devising ads that directly answer queries and popular searches. Linking these ads with content marketing to create useful, engaging onsite content to provoke further research and consideration.
Ensuring purchase is made easy including clear calls-to-action, price information and benefits in both ad copy and onsite content.
Creating paid search ads to promote content to help customers get the most from your product or services.
Our approach to paid search
The journey to increased PPC performance begins with Discovery. We work with you to define your objectives, understand your audience and carry out a detailed audit of your current PPC accounts. Our fresh set of expert eyes will uncover challenges and offer solutions to optimise your campaigns for maximum results.
02 Strategic planning and set up
With the insight from Discovery fresh in our minds, we get to work on our game plan. We pave the way to maximised PPC performance and increased revenue via a bespoke multi-channel strategy complete with forecasting, account optimisation, and an accurate measurement plan to demonstrate ROI.
Whichever route to success we take – our fully managed campaign service, or our innovative paid search consultancy, we’ll work hard to set you up for sustained PPC success. We’ll cut through the noise with highly targeted, relevant and cost-effective campaigns to effortlessly answer consumer intent and drive increased conversions.
04 Reporting and analysis
We love a show and tell, but we’ll skip the reporting jargon and show you only what you need to know. Bespoke reporting templates detail traffic; conversion and ROI focused metrics, allowing us to see where our efforts are delivering and what could be improved.
The closing stage of our five-step test & learn framework is Refinement. We take our learnings from the campaigns and feed everything back into the cycle to continually innovate and push boundaries for increased results. We play the long game, so you don’t have to.
FatFace have been working with Fresh Egg for three and a half years, and we couldn’t be happier with our relationship. Since day one, we have had hands on support and assistance in creating and implementing key strategies. Over the years, together we have continued to evolve and create new ways of working that work in the best interest of FatFace and Fresh Egg.