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Essential guide to social media advertising
Social media advertising is now a key channel for marketers to include as part of their digital marketing activity
Inside this guide you will find:
- How do I decide what to tag?
- How do I create my URL with campaign parameters?
- Which campaign parameters should I use?
- Why inconsistent naming is bad
- How do I know if my URLs are going to work?
- Duplicate content issues
- Recommended tagging conventions
- Example tagging
Campaign tagging for Google Analytics
Analytics and insight