What we do

At Fresh Egg, we provide digital marketing that’s driven by customer experience. Everything we do starts with understanding your audiences and improving their journeys.

We take a customer-first approach to digital marketing.

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Defining a digital strategy

Digital marketing strategy
Team strategy
Digital transformation

Designing exceptional user experiences

Experience design
User-centred design
UX and visual design

Building a new website

Web development
Content management

Improving organic search performance

SEO strategy
Website migrations
Technical SEO
International SEO
Content marketing

Understanding performance and gaining insight

Analytics audit
Measurement planning
Insight and reporting
GA 360

Optimising onsite performance

Conversion rate optimisation
CRO strategy
Implementing split tests
UX review

Discovering opportunities across the customer journey

CX research
Customer journey mapping
CX solutions

Building a digital team

Recruitment services
In-housing consultancy
Digital skills training

Streamlining paid search performance

Paid search consultancy
In-housing PPC
Google Ad Grants

A customer first approach

We recognise that the most important thing in marketing is people and their experience with your brand. From first date territory to long term loyalty when you’ve known each other for years, it’s the journey together that matters.

No matter what you do, successful digital marketing depends on how well you meet your customers’ needs at precisely the right moments in their journey. That’s where our award-winning approach to customer experience (CX) discovery comes in – an approach that permeates everything we do, defining how we work and driving the services we provide. We uncover what you need to do to help your customers throughout their journey and then provide the digital marketing services and strategic support to help you do it.

The best way to help you is to help your customers – so starting with them first means we get it right every time.

Understanding your customer journey experience

At the heart of our approach you’ll find the 10 stages of customer experience.

These are the stops your customer will make on their journey to long-term loyalty with your brand - from first becoming aware of you to when they feel like they’ve known you for years and are one of your most valued advocates. Breaking down their experiences into these 10 stages puts us in your customers’ shoes to understand what they’re trying to do, what they’re looking for and how they are feeling. We uncover 'moments of truth' – points in the journey where they are faced with moments of despair or delight and identify the fixes to help you transform their experience. Click on any the 10 stages below to learn how we define them.

How to adapt to changing
customer needs

How to adapt to changing customer needs

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How the search landscape has changed overnight

How the search landscape has changed overnight and what to do about it

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How to inject new growth into plateauing CRO programmes

How to inject new growth into plateauing CRO programmes

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