What we do
At Fresh Egg, we provide digital marketing that’s driven by customer experience. Everything we do starts with understanding your audiences and improving their journeys.
We take a customer-first approach to digital marketing.
A customer first approach
We recognise that the most important thing in marketing is people and their experience with your brand. From first date territory to long term loyalty when you’ve known each other for years, it’s the journey together that matters.
No matter what you do, successful digital marketing depends on how well you meet your customers’ needs at precisely the right moments in their journey. That’s where our award-winning approach to customer experience (CX) discovery comes in – an approach that permeates everything we do, defining how we work and driving the services we provide. We uncover what you need to do to help your customers throughout their journey and then provide the digital marketing services and strategic support to help you do it. The best way to help you is to help your customers – so starting with their needs first means we get it right every time.
Customer experience discovery
Our award-winning approach to customer experience (CX) discovery is all about uncovering how the experiences of your customers affect your performance across all of your channels.
Our CX discovery process captures your expectations and then challenges them against the real-life experiences of your customers. It uncovers the stages of your customers’ journeys where they are faced with moments of despair or delight and identifies the solutions to help you transform their experience.
Understanding your customer journey experience
At the heart of our approach you’ll find the 10 stages of customer experience.
These are the stops your customer will make on their journey to long-term loyalty with your brand - from first becoming aware of you to when they feel like they’ve known you for years and are one of your most valued advocates. Breaking down their experiences into these 10 stages puts us in your customers’ shoes to understand what they’re trying to do, what they’re looking for and how they are feeling. We uncover 'moments of truth' – points in the journey where they are faced with moments of despair or delight and identify the fixes to help you transform their experience. Click on any the 10 stages below to learn how we define them.
We help organisations in the following ways:
Defining a digital strategy
Digital marketing strategy
Designing exceptional user experiences
UX and visual design
Building a new website
Website speed improvements
Improving organic search performance
Google core web vital optimisation
Discovering opportunities across the customer journey
Customer journey mapping
Building a digital team
Digital skills training
Optimising onsite performance
Conversion rate optimisation
Implementing split tests
Understanding performance and gaining insight
Bringing data together
Insight and reporting