Fresh Egg guide to internet growth - DISCOYou don’t need us to tell you that the world of the internet has changed almost beyond recognition over the past ten years - there is a dizzying array of options for digital marketers to reach and interact with their audience.
Inside this white paper we cover:
- Digital marketers' dizzying array of near inﬁnite options to reach their audience, with new channels continuously changing what’s possible
- Five key areas which have undergone exponential growth and change (DISCO, or devices, infrastructure, software, channels and organisation)
- The rapid evolution of these ﬁve aspects of the internet, and the ways in which each is a driver for change in another area
- How each of these areas works symbiotically with others and in doing so, advances digital marketing in great leaps and bounds
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