Webinar: Performance optimisation for insurance websites
What's covered in this learning session
Conversion and performance experts Tim Richards and Seb Larsson will walk you through our latest helpful guide, which helps marketers in the insurance sector significantly improve a website's income levels.
Session conducted by:
Tim Richards: Conversion Services Director
Seb Larsson: Senior Conversion Strategist
Duration:
1hr
What we cover:
- How the theories around clarity of benefits can increase add-on take-up
- Price Comparison Websites Vs Direct: How a change in behaviour impacts your optimisation strategy
- How social signals can increase user trust and conversion
- How using clear content can not only help adhere to Consumer Duty but also increase conversion
- Real-life examples of our work, including a £2.6m uplift for Ageas
Who should watch this?
We recommend the following job roles in the sector will benefit from watching the webinar:
CMOs, Head of Digital Marketing, Product Owners, Aggregators, Analytics/Social, Transformation, UX, Design, and Procurement
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Watch the webinar video, download the presentation deck and full Insurance Unleashed guide
Our experts for the session
Tim Richards, Conversion Services Director
Tim started his digital marketing career as a customer value analyst for News UK (formerly News International) in 2009. Here, his passion for digital marketing was ignited. He left News International and worked as a Data Planner to help drive easyJet’s marketing strategy forward from a paid search perspective, ensuring spend was planned and executed efficiently and identifying new areas of opportunity.
In 2016, Tim accepted a new, exciting role for Avios as a Digital Analytics Manager. Here, he first started to get a real insight into CRO by generating insights and recommendations for the CRO team to increase conversions. A major achievement within this role was onboarding Adobe Analytics as a new digital analytics tool and driving this forward within Avios.
After two and a half years, after deciding his real passion was for CRO, Tim left Avios for a CRO specialist role at esure insurance. Tim instilled a culture of experimentation within his squad to ensure testing was fundamental to the development of the esure Flex sales journey.
Seb Larsson, Senior Conversion Strategist
In 2012, Seb joined the marketing operations team at Lovefilm, overseeing QA of digital promotions and feature development for Lovefilm marketing tools. During that period, Amazon acquired Lovefilm and rebranded it as Prime Video.
During the transition period he worked on migrating tools and processes over to Amazon, including gap analysis and training Lovefilm staff on Amazon tools. When migration was complete, Seb joined the Prime Video marketing team running their CRO programme for the UK and German Prime Video sign-up funnels.
Seb left Amazon (and London) behind in 2016 after two and a half years of commuting from the South Coast and decided it was time to find a more local employer. He joined Stepstone UK in Havant as their conversion specialist, running the testing programme for their job boards that include Jobsite.co.uk, totaljobs.com and Caterer among others. In 2019 he joined Fresh Egg as a Senior Conversion Strategist. .
