Head of Tech SEO

Position: Head of Technical SEO
Location: Worthing/hybrid (full time)
Salary: Information provided on application

The most brilliant part of Fresh Egg is its people – you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas. We therefore look after our staff and we’re all rewarded with, amongst other things:

• 3pm finish on Fridays
• Input into the company goals
• Regular social events to suit everyone – pay day beers, quiz nights, and our infamous parties
• Workplace flexibility – we entrust our line managers with the flexibility to work with you on what you need in order to get the best job done
• Enhanced pension contributions, critical illness and death in service packages
• Wellbeing support – 24/7 GP access, financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
• Enhanced maternity and paternity packages

A structured induction program giving you the chance to learn about all our Fresh Egg services

In this role, you will be expected to devise and implement a variety of technical SEO disciplines and lead strategic conversations with clients about taking recommendations forwards. You will need to combine clear, supportive, and confident leadership with hands-on practitioner expertise and a strong commercial focus, working with the technical SEO specialists and the wider team to develop and enhance new and existing products and services. Be knowledgeable and confident in order to attend client meetings to consult and advise, contribute to pitches, produce strong written deliverables and deliver training. This is an exciting opportunity to work with an experienced team of experts in this field to support business growth, with clear focus on clients and employees.

• Work closely with all relevant client stakeholders and colleagues in other Fresh Egg service areas to ensure that client accounts have a robust overall technical strategy in place
• Thoroughly understand the digital industry and client businesses to enable driving of strategic plans and expansion of technical SEO services
• Forecast and measure performance impact clearly across all recommended SEO activity
• Position Fresh Egg as the premier choice for technical SEO advice and to be recognised in the UK as the top agency for managing complex site migrations
• Ensure that account and project activities are well-managed, producing results and delivered on time and budget
• Develop retained services for Fresh Egg, reporting on value and performance
• Understand the products/services, competition, industry, marketing goals and objectives of each of the clients you work on
• Conclude a technical toolkit of software platforms that are required to deliver a seamless and robust SEO service
• Carry out detailed initial consultancies/audits for assigned new clients as required
• Work closely with the conversion and design teams to ensure that all concepts, prototypes, wireframes and UX recommendations are audience-focussed and demonstrate SEO best practices
• Support the client services team with growth proposals, identifying and scoping opportunities to increase SEO-related revenue
• Support the business development team with pre-sale activities, driving leads and increasing SEO-related new business for the agency
• Be aware of the latest trends and support by evolving the SEO service, keeping it up to date, efficient and relevant with advances in AI
• Consider the commerciality of an in-depth technical SEO syllabus, qualifying the needs from our audience and thinking about offering services for intense training courses or how the training might integrate with the Fresh Egg academy

• Experience in a similar role at a senior level and excellent leadership skills
• Be fully up-to-date with industry developments
• Skilled at identifying clients’ needs and designing bespoke technical strategies for them to achieve their goals
• A passion for emerging platforms and a broad knowledge of effective SEO strategies and techniques
• An excellent understanding of Google and Google’s Search Quality Guidelines
• Thorough understanding of HTML, CSS and web standards
• Good knowledge of JavaScript
• Highly experienced in using of Google Analytics and Google Search Console
• Analytical, with a proven ability to interpret large amounts of information and research, with the ability to distil the most important/relevant information
• Passionate about best-in-class customer experience
• Excellent knowledge of MS Word, MS Excel and MS PowerPoint
• Highly literate and numerate with excellent communication and interpersonal skills
• Able to deliver clear and concise ideas to internal and external stakeholders and produce top quality written documentation
• Excellent face-to-face presentation skills, with the gravitas and credibility to deliver new ideas and report on successes