SEO Director

We, therefore, look after our staff and we’re all rewarded with, amongst other things:

• 25 days annual leave - plus Bank Holidays
• Early finish every Friday - the weekend starts at 3:00 pm
• Input into our company goals – we are all asked for our opinions on where the company should be headed
• A structured training program - built around you, your personal development plan and skills aspirations
• Regular social events (to suit everyone) – quiz nights, escape games, barbecues, D&D, team get-togethers and our infamous Christmas party
• Workplace flexibility – tell us what suits your lifestyle
• Future thinking - enhanced pension contributions, critical illness and death in service packages
• Wellbeing support – financial wellness sessions, a wellness guide, employee savings and cycle scheme access, as well as activities and an in-office gym
• Support for families - Enhanced maternity and paternity packages
• A structured induction program - We make sure we give you everything you need to learn about the different functions across Fresh Egg to hit the ground running

Without our amazing people, there's no Fresh Egg. It's a privilege to work alongside such fantastic talent, sharing ideas, knowledge, helping one another and learning - It's what makes us.

Lee Colbran, Co-founder 

Location: Worthing/Hybrid
Employee type: Permanent, Full-time

Who we are and what we’re looking for…
We’re looking for a talented SEO Director to join our experienced organic search team. You will need to have a sound grasp of how important SEO is within the digital landscape, and how we can utilise it to benefit our clients. Passionate about creating and implementing strong SEO strategies to make our clients more discoverable and useful in search. If you are a great problem solver who can think outside of the box, are good with data, confident and articulate we would love to hear from you.

Skills, knowledge and experience…
In this role, you will be expected to devise and implement SEO disciplines including Strategy, Migrations, Technical, International and Content Marketing. You will be responsible for ensuring the efficient day-to-day SEO management, ‘hands on’ on-site and technical changes, analysing and drawing insight from third party analytics and delivering information to clients. Be knowledgeable and confident in order to attend client meetings to consult and advise, contribute to pitches and deliver training. This is an exciting opportunity to work with an experienced team of experts in this field.

Key responsibilities:

• Work closely with all relevant client stakeholders and colleagues in other Fresh Egg service areas to ensure that client accounts have a robust overall strategy in place
• Ensure that all clients engaged with the SEO team have a clear SEO strategy in place and that all recommendations align to the strategy and drive impact
• Produce realistic forecasts and measure the performance impact of SEO campaigns
• Ensure that account and project activities are well-managed, producing results on time and budget
• Understand the products/services, competition, industry, marketing goals and objectives of each of the clients you work on
• Act as the specialist lead for new clients, overseeing initial consultancies and audits, crafting strategies and then overseeing implementation work
• Work closely with the conversion, content and design teams to ensure that all concepts, prototypes, wireframes and UX recommendations are audience-focussed and comply with search engine guidelines
• Work with the client services team to identify and scope opportunities to increase SEO-related revenue from our existing clients
• Support the business development team with pre-sale activities, driving leads and increasing SEO-related new business for the agency
• Support the Head of Search in developing the position of the company on its approach to SEO, increasing the awareness of the Fresh Egg SEO team within the industry
• Follow industry news and trends and support the evolution of our SEO services to ensure they remain effective while seeking efficiency in our processes

What you will have:

• Skilled at identifying clients’ needs and designing bespoke strategies for them to achieve their goals
• A passion for emerging platforms and a broad knowledge of effective SEO strategies and techniques
• Understanding of how search engines work and a thorough understanding of their technical requirements (including JavaScript)
• Familiar with the principles and concepts within Google’s Search Quality Rater Guidelines and ability to apply these appropriately to SEO activity
• Highly experienced in using Google Analytics and Google Search Console (experience with Google Looker Studio would be advantageous)
• Analytical, with a proven ability to interpret large amounts of information and research, with the ability to distil the most important/relevant information
• Advanced use of MS Word, MS Excel and MS PowerPoint
• Highly literate with excellent communication and interpersonal skills
• Able to deliver clear and concise ideas to internal and external stakeholders and produce high-quality written documentation
• Excellent face-to-face presentation skills, with the gravitas and credibility to deliver new ideas and report on successes