Site Map
Use the site map to find links to pages with information about Fresh Egg as well as links to key service pages.
Conversion services
Conversion rate optimisation services (CRO)
- A/B test implementation
- CRO technologies
- CRO training
- User testing services
- Develop a strategy and roadmap
- CRO maturity audit
- Empowering your team in CRO
- Personalisation
Conversion services guides and resources
- A guide to choosing the right user testing method
- How to choose the right user research method
- The ultimate guide to CRO and the customer journey
- What is usability testing?
- CRO experimentation
- 8 Ways to increase customer retention online using data and psychology
- User research principles
- How to optimise your website navigation
- How to set up effective customer journeys
Analytics and data services
- Google Analytics audits
- Data insight and data reporting services
- GA and GTM training
- Planning and strategy
- Data blending and measurement tools
- Free measurement plan and guide
- Google Analytics 4
- GA4 frequently asked questions
- Ten reasons to set up Google Analytics 4 now
- 8 common problems with eCommerce tracking in Google Analytics
- How to set up eCommerce tracking in Google Analytics
- How to set up eCommerce tracking in Universal Analytics
- How to tag URLs for Google Analytics campaign tracking, and why you need to
- A guide to getting started with Google Tag Manager
- How to start tracking data with GA4 in 5 easy steps, and why this matters
- Trials and Tribulations with data analysis in GA4
- How to set up a GA4 BigQuery export
- Guide to identifying macro and micro conversions
- How to use Looker Studio for actionable insights
- How to never lose your GA4 data
- Unlocking the power of Google Tag Manager
Search optimisation services
Search engine optimisation services (SEO)
- SEO strategy
- Website migration
- Technical SEO
- The ultimate guide to mobile SEO
- How does Google actually treat content hidden in tabs or click-to expand?
- The beginners guide to Google Trends
- How to set up a Google Search Console account
- How to choose the right user research method
- How to perform the perfect SEO-friendly website migration
- How marketers can use Google Search Console to improve performance in organic search
- Measuring ROI in SEO
- International SEO
- Content marketing
- SEO training
Digital marketing training
Paid for courses
Free training
- An Introduction to Performing a Brilliant Heuristic Website Evaluation
- An Introduction to using GA4
- An Introduction to User Testing
- An Introduction to SEO Fundamentals
- An Introduction to Strategic Thinking
- An Introduction to CRO
Our work
- Our work
- Marshalls: Triple website migration for Marshalls Seeds
- The Open University: Audience-focused website optimisation
- Rainbow Trust: Google Ad Grants optimisation
- Mind Tools: Transformational CRO paywall test
- Tropical Sky: Placing a contracted specialist project team
- Emerald Works: Kentico case study: new web build and complex SEO migration
- Christians Against Poverty: Digital marketing strategy creation
- Marshalls: CRO and A/B testing wins after we partnered with Marshalls to optimise their website’s performance
- Diabetes UK: An audience-led approach to increase donations
- Lauren Jones: WordPress website build for a future Paralympian
- The Health Foundation: Understanding audience journeys for the Health Foundation
- Helly Hansen: Complex and intricate website migration
- NHS: Award-winning CX discovery project
- NRS: Creation of an in-house CRO strategy
- Hudson: Increased visibility and conversion
- Kinleigh Folkard & Hayward: Website build and digital strategy
- John Lewis Finance: Migration of six websites into one
- The Open University: Improved conversion through user journey optimisation
- RSPCA: Digital transformation strategy
- Ultimate Finance: Faster, better, more dynamic - GatsbyJS headless website
- MindTools for Business: Development of a conversion-focused microsite
- Myeloma: Audience insight project
- Vitality: Researching Vitality members to maximise engagement
- Wineware: Personalisation project leading to increased revenue-per-visitor
- Adur & Worthing Councils - User research project
- RSPCA - CRO project and coaching the marketing team to CRO maturity
- Agria - PPC contractor drives roadmap momentum
- Kinleigh Folkard & Hayward - Placement of a Senior Digital Marketing Executive
- Wineware - 221% revenue increase with PPC
- RSPCA - We helped the RSPCA recruit people into key digital roles as part of their digital transformation aspirations
- Simplyhealth - We discovered 53 impact A/B test ideas in two weeks for the health insurer
- Pharmaceutical - We helped a leading global pharmaceutical company in its digital transformation by designing a digital capabilities strategy
- John Lewis - We expedited the CRO programme and facilitated in-housing for John Lewis Finance
- National Literacy Trust - We captured user needs and created actionable personas and User Experience recommendations with immediate actions for the National Literacy Trust
- Kinleigh Folkard & Hayward - Headless rebuild of kfh.co.uk doubles primary CTA and increases Google crawl by 462%
- Ageas - £2.6m uplift for Ageas through a single A/B experiment
- Charities and not-for-profit
- Education and learning & development
- Financial services and insurance
- Retail and eCommerce
Free resources, guides, events and white papers
- How to choose the right user research method
- Guide to user-centred design
- A guide to in-housing and creating a digital centre of excellence
- Google Analytics health check
- Guide to empathy mapping
- Website personalisation tools comparison guide
- International SEO checklist
- Web analytics measurement plan template
- Guide to setting up Google Search Console account
- Digital in a Downturn
- CRO maturity audit template
- The importance of UX design
- The complete guide to Customer Journey Mapping
- How behavioural science helps charities increase online donations
- The importance of UX design
- Power up your experimentation programme with the Fresh Egg CRO maturity model
- Conducting user research with older people
- Conducting user research with children
- How to prioritise digital marketing tactics
Fresh Thinking Events
- Webinar #1 - How to adapt to changing customer needs
- Webinar #2 - How the search landscape has changed overnight and what to do about it
- Webinar #3 - How to inject new growth into plateauing CRO programmes
- Webinar #4 - How to use the Content Cycle to enhance your content strategy
- Webinar #5 - Preparing for the new normal in charity marketing
- Webinar #6 - Do you trust your Google Analytics data?
- Webinar #7 - Digital in a difficult market
- Webinar #8 - How to avoid a website migration disaster
- Webinar #9 - Why UX, SEO and content are a dream partnership for a highly successful website
- Webinar #10 - How to prioritise digital marketing tactics
- Webinar #11 - How to stay creative in your charity marketing
- Webinar #12 - How to get the most from a client-agency relationship
- Webinar #13 - Knowing and understanding your CRO maturity level to improve your performance
Do you have a challenge we can help with?
Let's have a chat about it! Call us on 01903 337 580