Fresh Egg site map

Conversion rate optimisation services  (CRO)

• A/B test implementation
• CRO technologies
• CRO training
• User testing services
• Develop a strategy and roadmap
• CRO maturity audit
• Empowering your team in CRO
• Personalisation
  • Essential personalisations

Conversion services guides and resources

• A guide to choosing the right user testing method
• How to choose the right user research method
• The ultimate guide to CRO and the customer journey

Analytics, insight and data services

• Google Analytics audits
• Data insight and data reporting services
• GA and GTM training
• Planning and strategy
• Google Analytics 360
• Data blending and measurement tools
• Free measurement plan and guide
• Google Analytics Troubleshooter
• GA4 frequently asked questions

Help guides

• 8 common problems with eCommerce tracking in Google Analytics
• How to set up eCommerce tracking in Google Analytics
• How to set up eCommerce tracking in Universal Analytics
• How to tag URLs for Google Analytics campaign tracking, and why you need to
• A guide to getting started with Google Tag Manager
• How to start tracking data with GA4 in 5 easy steps, and why this matters
• Trials and Tribulations with data analysis in GA4

Search engine optimisation services (SEO)

• SEO strategy
• Website migration
• Technical SEO
  • The ultimate guide to mobile SEO
  • How does Google actually treat content hidden in tabs or click-to expand?
  • The beginners guide to Google Trends
  • How to set up a Google Search Console account
  • How to choose the right user research method
  • How to perform the perfect SEO-friendly website migration
  • How marketers can use Google Search Console to improve performance in organic search
  • Measuring ROI in SEO
• International SEO
• Content marketing
• SEO training

• Content marketing
  
  • Content audit
  • Content strategy
  • How keyword research can help influence content strategy
• Customer experience discovery
• Journey mapping
• Digital strategic consultancy
  • Digital marketing strategy
• Experience design
• In-housing
• Paid search
  • Google Grants strategy and support
  • Paid search consultancy
  • Building and managing an in-house paid search team
  • Choosing and working with a third-party PPC agency
• Recruitment services
  • IR35 solution for contractors and employers
  • In-housing support
  • Recruitment help videos
• User and audience research
• Web development
  
  • Web development technologies
    • ASP.NET Core
    • Kentico web development
  • Website maintenance support
  • Sage 200 website integration

Online digital marketing training 

• Conversion rate optimisation training
• Data and analytics training
• SEO training
• Digital strategy training
• Google Tag Manager training
• Biddable training
• Audience research training
• Content marketing training

• Case studies
  • Marshalls: Triple website migration for Marshalls Seeds
  • The Open University: Audience-focused website optimisation
  • Rainbow Trust: Google Ad Grants optimisation
  • Mind Tools: Transformational CRO paywall test
  • Tropical Sky: Placing a contracted specialist project team
  • Emerald Works: Kentico case study: new web build and complex SEO migration
  • Christians Against Poverty: Digital marketing strategy creation 
  • Marshalls: CRO and A/B testing wins after we partnered with Marshalls to optimise their website’s performance
  • Diabetes UK: An audience-led approach to increase donations
  • Lauren Jones: WordPress website build for a future Paralympian
  • The Health Foundation: Understanding audience journeys for the Health Foundation
  • Helly Hansen: Complex and intricate website migration
  • NHS: Award-winning CX discovery project
  • NRS: Creation of an in-house CRO strategy
  • Hudson: Increased visibility and conversion
  • Kinleigh Folkard & Hayward: Website build and digital strategy
  • John Lewis Finance: Migration of six websites into one
  • The Open University: Improved conversion through user journey optimisation
  • RSPCA: Digital transformation strategy for the RSPCA
  • Ultimate Finance: Faster, better, more dynamic - a new headless website for Ultimate Finance
  • MindTools for Business: Development of a conversion-focused microsite
• Charities and not-for-profit
  • Five ways to improve your charity CRO programme
• Education and learning & development
• Financial services and insurance
  • Discover five ways to supercharge your insurance A/B testing programme
  • How to sell insurance to irrational customers
• Retail and e-commerce

• About us
• Talent and culture
  
  • Careers
  • Culture
  • Life at Fresh Egg
  • Meet the team
  • Staff benefits
  • How we work
• Fresh Egg blog
• Contact us

• How to choose the right user research method
• Guide to user centred design
• A guide to in-housing and creating a digital centre of excellence
• Google Analytics health check
• Guide to empathy mapping
• Website personalisation tools comparison guide
• International SEO checklist
• Web analytics measurement plan template
• Guide to setting-up Google Search Console account
• Digital in a Downturn

Digital marketing webinars - sign-up for our latest webinar

• Webinar #1 - How to adapt to changing customer needs
• Webinar #2 - How the search landscape has changed overnight and what to do about it
• Webinar #3 - How to inject new growth into plateauing CRO programmes
• Webinar #4 - How to use the Content Cycle to enhance your content strategy
• Webinar #5 - Preparing for the new normal in charity marketing
• Webinar #6 - Do you trust your Google Analytics data?
• Webinar #7 - Digital in a difficult market
• Webinar #8 - How to avoid a website migration disaster
• Webinar #9 - Why UX, SEO and content are a dream partnership for a highly successful website
• Webinar #10 - How to prioritise digital marketing tactics
• Webinar #11 - How to stay creative in your charity marketing
• Webinar #12 - How to get the most from a client-agency relationship

Website migration content

• Watch our webinar on how to avoid a website migration disaster
• Top tips and viewpoints from senior marketers on website migrations 
• Website migration frequently asked questions and answers
• How to perform the perfect SEO friendly website migration