Creating content that works, and making it discoverable is a big part of SEO. We start by understanding how current content is performing on your site with our audience-focused content audits.
We make sure your content is technically brilliant and optimised for conversion to help you get the best returns from your content marketing efforts.
Understanding how the user flow on your site fits into the customer journey helps create more content that works for each stage. What are your audience looking for? Where did they come from? How are they engaging with your content? And crucially, did they convert?
Our detailed audits and audience intent investigation helps us see your content through your customers’ eyes and assess its performance from three angles:
Does your content engage, inform and inspire? It sounds simple, but matching your content with what your customers actually want is an art in itself.
Our audience-centric approach puts them first from the very start.
As well as being engaging, insightful and inspiring, your content also needs to be technically brilliant to do what it’s supposed to do.
Is it search engine friendly? Is it the right length, high quality, and optimised for best experience?
Your content inspires, is delivered in a technically brilliant format and layout, but did it convert?
Did your customer take your desired action from it?