Our Audience Intent analysis helps us see the world through your customers’ eyes. Using data to fully understand the customer journey and demographics, psychographics, triggers and considerations of your digital audiences.
Like a dog with a bone, we delve, dig and burrow into issues found across the customer journey to unpick their behaviours at each step.
We uncover how they find, consume and buy relevant content, products and services – and which devices they use to do so.
This detailed understanding of your target audience intent gives us the knowledge to help you craft exactly the right messaging in your campaigns.
Delivered at the right time, via the preferred channel(s) for your audience.
Demographics, psychographics & triggers
We explore demographic and psychographic data to unearth and understand search triggers and map out the customer journey.
Search intent analysis
We step into the minds of your audience to understand their search intent. We find out who they are, what information they're searching for, and expose the journey they take on your site to try to find it.
We identify key audience groups and highlight opportunities for content. Everything we learn gives insight to make your content more engaging and enhance the customer journey.