Like a dog with a bone, we delve, dig and burrow into issues found across the customer journey to unpick their behaviours at each step.

We uncover how they find, consume and buy relevant content, products and services – and which devices they use to do so.

This detailed understanding of your target audience intent gives us the knowledge to help you craft exactly the right messaging in your campaigns.

Delivered at the right time, via the preferred channel(s) for your audience.

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Demographics, psychographics & triggers

We explore demographic and psychographic data to unearth and understand search triggers and map out the customer journey. 

Search intent analysis

We step into the minds of your audience to understand their search intent. We find out who they are, what information they're searching for, and expose the journey they take on your site to try to find it. 

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We identify key audience groups and highlight opportunities for content. Everything we learn gives insight to make your content more engaging and enhance the customer journey. 

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Learn how to apply audience intent to your content marketing

Content Marketing